For most companies, expansion is the ultimate goal. Businesses tend to start small and grow. Opening new facilities, acquiring new assets and hiring more employees are three milestones organizations experience along their growth path, and most of this growth is aided by procuring new business solutions to manage expanded operations.
"Expansion occurs in different forms but it's always a good thing," writes Lawrence Anderson, a contributor for Business 2 Community. "It may indicate that you've added another factory to increase production. It could be the development of new features to your ERP software. It could even be just an increase in business size [and profits]. In any case, they all indicate one thing: growth."
Of course, successful growth is meticulous. Expansion that leads to prolonged economic viability is done with the utmost care with all operations – from software implementation to employee communication to interdepartmental collaboration. Companies must use technology to stay organized as they grow, or else they will never keep up with themselves.
Companies must also administer proper relations with their customers as they expand. Sales, marketing and customer service employees need to be cognizant of their relationships with each client before relaying any information regarding growth.
For example, an employee working out of a New York office doesn't need to tell a local customer about a new facility opening in Phoenix. That information is likely irrelevant to the client and he or she may become concerned, perhaps fearing that they will lose the personal attention provided by working with a local vendor. Again, technology can help here. Using a customer relationship management system can allow employees to be aware of their clients' information.
Expanding organizations should contact a business software provider to acquire the solutions needed to help them alleviate their growing pains.
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